Break-Even Return on Ad Spend (ROAS) is the minimum ROAS your ads must hit to ensure you don't lose money on a sale.
Calculate your true margins and determine exactly how efficiently your ad campaigns need to perform.
Enter your product economics to see your margin and target ROAS.
If your ROAS is close to Break-Even, recovering abandoned carts is the fastest way to improve profitability across your entire store without spending more on ads.
Boost My Profit Margins